product reviews software

Technology, is one thing that seems to be evolving at a very fast rate. What may matter today would become outdated in no time. Think about ‘dumb’ phones, MP3 players, answering machines, landlines, typewriters, the list is endless. We easily conclude that, what we are used to today may not be as important in the future. And we so we ask : “What will be different tomorrow?” Are you thinking same for product reviews? I hope not. Product reviews unlike …

Read More

The one secret behind building a sustainable marketing strategy for your online store is to make sure your site ranks higher in search engine results. Unlike Pay Per Click (PPC) whose traffic results decrease when you slow down on it, traffic results continue to grow for a properly optimized site even when you take a break in the optimization. As an online store owner, you don’t have many cost efficient marketing options out there that beats Search Engine Optimization (SEO). …

Read More
psychology product reviews

Celine lives in San Francisco. Today, she’s interested in getting a pair of socks as a birthday gift for her colleague at work. Unfortunately, there’s no store close by where Celine can walk in to purchase the socks. Since she needs the socks badly, she decides to make a search online for a physical store nearby or better, an online store where she can place an order and get the socks delivered to her on the same day. The quick …

Read More

If you are a Shopify merchant, you can easily get this figure from your Shopify reports dashboard. Whether a conversion rate is good or bad depends heavily on the industry and the kind of items being sold. However, here is a simple framework that can be used to assess your conversion rate. Less than 0.5% (bad) 0.5% to 1.5% (almost there) 1.5 to 3% (normal) 3% to 5% (fantastic) Over 5% (Morphing time) There are several factors that can cause …

Read More

By now you know how important social media is to your business, in terms of promoting your products, increasing sales and perhaps most importantly, building your brand. Facebook and Twitter get all the attention but there’s a new kid on the block who is just as effective and, according to research, even more effective at increasing your reach and sales, this new kid is Instagram and in the less than 7 years since it’s been released, it has pulled in …

Read More