If you are a Shopify merchant, you can easily get this figure from your Shopify reports dashboard. Whether a conversion rate is good or bad depends heavily on the industry and the kind of items being sold. However, here is a simple framework that can be used to assess your conversion rate. Less than 0.5% (bad) 0.5% to 1.5% (almost there) 1.5 to 3% (normal) 3% to 5% (fantastic) Over 5% (Morphing time) There are several factors that can cause …

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By now you know how important social media is to your business, in terms of promoting your products, increasing sales and perhaps most importantly, building your brand. Facebook and Twitter get all the attention but there’s a new kid on the block who is just as effective and, according to research, even more effective at increasing your reach and sales, this new kid is Instagram and in the less than 7 years since it’s been released, it has pulled in …

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The most important page of your online store is the homepage. It is the first place people visit when they type in your store url. If your homepage isn’t well set up, be sure that many visitors to your site will leave immediately they land on it. This will result in a high bounce rate, and a store with a high bounce rate isn’t positioned to see a significant number of sales. Aside the homepage, the other most important page …

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According to a recent prediction made by eMarketer, the spending through online shopping is expected to reach $27 trillion by 2020. So, the question is how much share out of this growth is your ecommerce business going to grab? The online e-commerce landscape is changing quickly; if you want to dominate and lead this ecommerce growth and don’t want to lag behind, you have to keep up with the trends. Here are a few such trends which are expected to …

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Online search habits are changing significantly. We’ve moved from the era where our laptops and desktop computers were the go-to devices for discovering pizza joints to the new era where our mobile phones power almost everything we do online. In fact, nearly 60% of online searches are done via mobile devices. This shift to mobile device usage has caused Google to introduce what it calls Mobile-First Indexing in a bid to better serve mobile searchers since search behaviour differs by …

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