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Nature Boy Products Case Study

What’s the story behind Nature Boy Products? It started out as an idea to create a natural oil to tame my rough beard. Once I realized I created something awesome, the idea began to evolve into something much larger. From there, we spent 18 months developing and researching until we had a product and platform we could proudly present to the world. The journey began in late 2014, with a desire to create an all-natural product for my scruffy beard. As I began to let my facial hair grow and

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The Simplest Customer Acquisition Method for Ecommerce Merchants

Customer acquisition is a main source of concern for every ecommerce merchant. Even successful merchants are looking for ways to grow their customer base. If you’re not taking customer acquisition seriously, then you’re not taking your business seriously. There are popular customer acquisition methods out there including paid advertising and SEO. These methods are popular because they are proven to provide results. Paid advertisement is powerful. With some money, you can get advertising platforms to show your content to a specific audience of people. This ability to target people who

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How to Ensure Carts are Carried to Checkout

There is so much reward in being an online merchant, whether it’s the joy that comes from providing value to customers or it’s the financial security that comes from increase in profits. The daily activities of a merchant however can be a tall one which almost certainly consists of reducing the number of visitors who explore products but do not complete the buying process. This is what is popularly referred to as cart abandonment, when visitors add products to a cart but do not end up buying them. This is

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5 Ecommerce Store Mistakes You can’t afford to Make

Starting any new adventure is filled with a mixture of excitement and fear. Starting an ecommerce store is not any different. On one hand, the prospect of calling a business your own excites you. You finally get to meet customers or sell something that you love so much or have spent years creating. On the other hand, you know for a fact that you cannot keep up with this excitement if you have no sales. No sales means two things. 1. You are barely getting visitors to your website 2.

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How to make Customers your Marketers to Increase Sales

Gone are the days when customers had very little opportunity to interact with a company. Today, technology has given power to anyone to interact with any other person or organization at any point in time. This is definitely no news to us as we are already communicating with companies in different ways. Kudobuzz – Customers as Marketers For some companies, identifying which opportunities to take advantage of in order to get feedback from customers may be a challenge. Companies can use these powerful opportunities to get their customers intricately involved

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Need Honest Feedback from your Ecommerce Customers?

Elon Musk’s quote sums up every reason you should actively seek feedback as an ecommerce store. Without feedback there’s no way to tell whether you should keep doing the things you are doing or whether you should start doing things in different way. Seeking feedback is tedious. But that’s not the only hard part. What if the feedback you receive is not the truth? Feedback influences business decisions so it’s dangerous not to have it honest. Let’s jump into how we can get this done. There are two sides to

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Is your Ecommerce Store doing Something Wrong?

Walk into a room of ecommerce entrepreneurs and ask what is the most important thing to them. About 80% of them would most likely say sales. Of course. It’s sales that would pay the bills anyway, so why not? Guess what though? Sales does not just happen. sales are important to ecommerce entrepreneuers.Getting your first actual sale (not counting family and friends) is hard work. Getting enough sales to break even is super hard work. What about becoming profitable? Well your guess is as good as mine. What then can

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