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How to increase the ROI of your retargeting campaigns

If you are a Shopify merchant, you can easily get this figure from your Shopify reports dashboard. Whether a conversion rate is good or bad depends heavily on the industry and the kind of items being sold. However, here is a simple framework that can be used to assess your conversion rate. Less than 0.5% (bad) 0.5% to 1.5% (almost there) 1.5 to 3% (normal) 3% to 5% (fantastic) Over 5% (Morphing time) There are several factors that can cause a low conversion rate. My top 3 picks are: Hidden

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How to Increase Instagram Followers for your Business

By now you know how important social media is to your business, in terms of promoting your products, increasing sales and perhaps most importantly, building your brand. Facebook and Twitter get all the attention but there’s a new kid on the block who is just as effective and, according to research, even more effective at increasing your reach and sales, this new kid is Instagram and in the less than 7 years since it’s been released, it has pulled in about 700 million monthly active users as of April 2017,

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How to Increase Sales by Optimizing your Product Pages

The most important page of your online store is the homepage. It is the first place people visit when they type in your store url. If your homepage isn’t well set up, be sure that many visitors to your site will leave immediately they land on it. This will result in a high bounce rate, and a store with a high bounce rate isn’t positioned to see a significant number of sales. Aside the homepage, the other most important page of your online store is the product page. If a

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6 Ecommerce Trends you should be Aware of in 2017

According to a recent prediction made by eMarketer, the spending through online shopping is expected to reach $27 trillion by 2020. So, the question is how much share out of this growth is your ecommerce business going to grab? The online e-commerce landscape is changing quickly; if you want to dominate and lead this ecommerce growth and don’t want to lag behind, you have to keep up with the trends. Here are a few such trends which are expected to proliferate in 2017:   1– Chatbots and personalizing experiences  

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What Google’s New Mobile-First Index Means for your Business

Online search habits are changing significantly. We’ve moved from the era where our laptops and desktop computers were the go-to devices for discovering pizza joints to the new era where our mobile phones power almost everything we do online. In fact, nearly 60% of online searches are done via mobile devices. This shift to mobile device usage has caused Google to introduce what it calls Mobile-First Indexing in a bid to better serve mobile searchers since search behaviour differs by devices. The introduction of mobile-first indexing will eventually have an

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Tips to Optimize your Store to get Higher Ranking and Traffic

The one secret behind building a sustainable marketing strategy for your online store is to make sure your site ranks higher in search engine results. Unlike Pay Per Click (PPC) whose traffic results decrease when you slow down on it, traffic results continue to grow for a properly optimized site even when you take a break in the optimization. As an online store owner, you don’t have many cost efficient marketing options out there that beats Search Engine Optimization (SEO). SEO is the process that will improve your site’s visibility

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How to Setup and Track Sales with Google Analytics on Bigcommerce

We recently published a guide on how to setup Google Analytics properly in Shopify. The guide was so well received we thought we should do a similar guide, this time for Bigcommerce merchants since the challenge of tracking sales by store owners cuts across ecommerce platforms. For this guide, you’ll learn how to set up Google Analytics (GA) properly and how to turn on ecommerce tracking for Bigcommerce stores.   Creating a Google Analytics account   You’ll need a Google account to create a GA account. 1- Go to the

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How to Share a Facebook Audience

Facebook advertising is helping many small businesses get their message across to potential customers or clients. With as little as $5 a day, a small business can start running ads targeted at specific people on Facebook. The ability to target specific people based on their interests or demography is one powerful feature Facebook Ads have. Facebook expands this feature further by allowing you to group this targeted people into what it calls Audiences. A Facebook Audience can be created with a list of customers you have, a list of people

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Nature Boy Products Case Study

What’s the story behind Nature Boy Products? It started out as an idea to create a natural oil to tame my rough beard. Once I realized I created something awesome, the idea began to evolve into something much larger. From there, we spent 18 months developing and researching until we had a product and platform we could proudly present to the world. The journey began in late 2014, with a desire to create an all-natural product for my scruffy beard. As I began to let my facial hair grow and

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The Simplest Customer Acquisition Method for Ecommerce Merchants

Customer acquisition is a main source of concern for every ecommerce merchant. Even successful merchants are looking for ways to grow their customer base. If you’re not taking customer acquisition seriously, then you’re not taking your business seriously. There are popular customer acquisition methods out there including paid advertising and SEO. These methods are popular because they are proven to provide results. Paid advertisement is powerful. With some money, you can get advertising platforms to show your content to a specific audience of people. This ability to target people who

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