The one secret behind building a sustainable marketing strategy for your online store is to make sure your site ranks higher in search engine results. Unlike Pay Per Click (PPC) whose traffic results decrease when you slow down on it, traffic results continue to grow for a properly optimized site even when you take a break in the optimization. As an online store owner, you don’t have many cost efficient marketing options out there that beats Search Engine Optimization (SEO). …

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We recently published a guide on how to setup Google Analytics properly in Shopify. The guide was so well received we thought we should do a similar guide, this time for Bigcommerce merchants since the challenge of tracking sales by store owners cuts across ecommerce platforms. For this guide, you’ll learn how to set up Google Analytics (GA) properly and how to turn on ecommerce tracking for Bigcommerce stores.   Creating a Google Analytics account   You’ll need a Google …

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Facebook advertising is helping many small businesses get their message across to potential customers or clients. With as little as $5 a day, a small business can start running ads targeted at specific people on Facebook. The ability to target specific people based on their interests or demography is one powerful feature Facebook Ads have. Facebook expands this feature further by allowing you to group this targeted people into what it calls Audiences. A Facebook Audience can be created with …

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What’s the story behind Nature Boy Products? It started out as an idea to create a natural oil to tame my rough beard. Once I realized I created something awesome, the idea began to evolve into something much larger. From there, we spent 18 months developing and researching until we had a product and platform we could proudly present to the world. The journey began in late 2014, with a desire to create an all-natural product for my scruffy beard. …

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Customer acquisition is a main source of concern for every ecommerce merchant. Even successful merchants are looking for ways to grow their customer base. If you’re not taking customer acquisition seriously, then you’re not taking your business seriously. There are popular customer acquisition methods out there including paid advertising and SEO. These methods are popular because they are proven to provide results. Paid advertisement is powerful. With some money, you can get advertising platforms to show your content to a …

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