What’s the story behind Nature Boy Products? It started out as an idea to create a natural oil to tame my rough beard. Once I realized I created something awesome, the idea began to evolve into something much larger. From there, we spent 18 months developing and researching until we had a product and platform we could proudly present to the world. The journey began in late 2014, with a desire to create an all-natural product for my scruffy beard. …

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Customer acquisition is a main source of concern for every ecommerce merchant. Even successful merchants are looking for ways to grow their customer base. If you’re not taking customer acquisition seriously, then you’re not taking your business seriously. There are popular customer acquisition methods out there including paid advertising and SEO. These methods are popular because they are proven to provide results. Paid advertisement is powerful. With some money, you can get advertising platforms to show your content to a …

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There is so much reward in being an online merchant, whether it’s the joy that comes from providing value to customers or it’s the financial security that comes from increase in profits. The daily activities of a merchant however can be a tall one which almost certainly consists of reducing the number of visitors who explore products but do not complete the buying process. This is what is popularly referred to as cart abandonment, when visitors add products to a …

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Starting any new adventure is filled with a mixture of excitement and fear. Starting an ecommerce store is not any different. On one hand, the prospect of calling a business your own excites you. You finally get to meet customers or sell something that you love so much or have spent years creating. On the other hand, you know for a fact that you cannot keep up with this excitement if you have no sales. No sales means two things. …

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Gone are the days when customers had very little opportunity to interact with a company. Today, technology has given power to anyone to interact with any other person or organization at any point in time. This is definitely no news to us as we are already communicating with companies in different ways. Kudobuzz – Customers as Marketers For some companies, identifying which opportunities to take advantage of in order to get feedback from customers may be a challenge. Companies can …

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