In this episode of Merchant Stories, we talk to the bircher bar. You’ll learn how this industrious merchant evolved from selling within a market stall to becoming one of the best Artisan Breakfast suppliers. Can you tell us about your store and what you sell? The Bircher Bar is a passionate, creative and fun-loving crew, …

Google has created an avenue for you to make your website discoverable by their robots.  This service is known as Google Webmaster Tools. This tool will help you make your website discoverable by Google and make it available to online users with related search queries. Once you are done creating your store pages and crafting …

Facebook has grown to be a key platform in every marketers strategy due to its adoption around the world. In the 4th quarter of 2017, Facebook had over 2 billion monthly active users and 1.4 billion daily active users (Statista). Facebook advertising can be an effective way of promoting your brand if you know how …

2018 is going to be the year of progress in endorsement methodologies. Video recordings will drive advanced advertising techniques. Introduction of live video streaming software will be a characteristic movement for almost every business’s video-driven digital marketing methodology. Videos that are broadcasted LIVE on the web will pull in and energize more buyers. Americans can’t …

We all know that Facebook is now a household name in the world of social media. Facebook now attracts over 1 billion daily active users. It’s not surprising to see most marketers include Facebook advertising as part of their strategy. Creating an effective Facebook campaign will depend on how focused your target audience is. Although …