Category Archives: E-commerce Marketing

Marketing Automation for eCommerce

Long ago, owners of brick-and-mortar stores figured out that if a customer came into the store to look for a dress, they were more likely to make a sale by showing her a rack of dresses as opposed to a collection of winter coats. Generic marketing for your eCommerce store is the online equivalent of showing every customer a collection ...

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review products for free

The invention of the internet has had a long-lasting effect on various facets of our lives especially in the business sector. The internet has made possible another type of business or product marketing strategy known as the digital or online marketing. There are various statistics and reasons that show why online marketing is crucial in this digital age for any ...

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shopify reviews app

So you have finally caught the ecommerce bug. Congratulations. Welcome to the world of ecommerce. Welcome to Shopify. You have successfully built your store, added your products and everything else. Now, you want to know which are the best shopify apps to add to your store. This post will show you why it is  a must to have a Shopify ...

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managing negative reviews

They aren’t the best thing about running a business, but negative reviews are inevitable. What many people don’t realize is that it’s often not the reviews themselves that can damage a business, but how they respond to them. When handled properly, any potential issues caused by negative reviews can be mitigated. Even better, smart entrepreneurs can turn them into a ...

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It will please some of you to know I almost titled this blog “How’s your SEO Bitch!!” Hi guys, Ian here, I’m African American, love nature, basketball video games and of course SEO. Today I am here to share some quick fire tips with you on how to improve your SEO. This is the perfect time to evaluate your website ...

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One of the common recurring questions I have seen over and over again in many ecommerce communities or forums is “Lots of traffic, but no sales. What am I doing wrong?”. This dilemma gets a lot of ecommerce merchants scratching their heads in confusion. If you are facing this issue, then you might be doing a couple of things wrong ...

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Facebook has grown to be a key platform in every marketers strategy due to its adoption around the world. In the 4th quarter of 2017, Facebook had over 2 billion monthly active users and 1.4 billion daily active users (Statista). Facebook advertising can be an effective way of promoting your brand if you know how to get your Facebook audience ...

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We all know that Facebook is now a household name in the world of social media. Facebook now attracts over 1 billion daily active users. It's not surprising to see most marketers include Facebook advertising as part of their strategy. Creating an effective Facebook campaign will depend on how focused your target audience is. Although this might seem simple, sometimes ...

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This is a guest post from Jessica Bruce. She is a professional blogger and guest writer. Currently associated with ShopyGen as a content marketing strategist. She is passionate about emerging technology and developments. In case you have an eCommerce website, you might battle with how to execute a successful content strategy. You may have discovered that item and sales pages ...

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fb ad automation post banner

Before automated rules existed, an advertiser will periodically check on the performance of her/his campaign in order to make edits based on campaign performance. Now, these edits can be made automatically using Facebook’s automated rules. What are Facebook’s Automated Rules? Automated rules make it easier to change campaign settings and to automatically edit your campaigns, ad sets or ads based ...

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