Category Archives: E-commerce Marketing

According to a research by Forrester, about 90% of all web traffic originate from search engines and organic search contributes 51% of traffic to B2B and B2C websites. Scary? No, this is actually a good thing because this means you can get lots of free traffic. Your BigCommerce store can only tap into this “free traffic” if you get one ...

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Here comes another year with new hope and opportunities. And, oh man what a year it was 2017 for e-commerce industry! But let’s not talk about what we came past but about what’s lying ahead. E-commerce market (actually the whole internet) is evolving very fast and as an ecommerce seller you need to adapt quickly to survive. In this article, ...

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product reviews software

Technology, is one thing that seems to be evolving at a very fast rate. What may matter today would become outdated in no time. Think about ‘dumb’ phones, MP3 players, answering machines, landlines, typewriters, the list is endless. We easily conclude that, what we are used to today may not be as important in the future. And we so we ...

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The one secret behind building a sustainable marketing strategy for your online store is to make sure your site ranks higher in search engine results. Unlike Pay Per Click (PPC) whose traffic results decrease when you slow down on it, traffic results continue to grow for a properly optimized site even when you take a break in the optimization. As ...

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psychology product reviews

Celine lives in San Francisco. Today, she’s interested in getting a pair of socks as a birthday gift for her colleague at work. Unfortunately, there’s no store close by where Celine can walk in to purchase the socks. Since she needs the socks badly, she decides to make a search online for a physical store nearby or better, an online ...

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If you are a Shopify merchant, you can easily get this figure from your Shopify reports dashboard. Whether a conversion rate is good or bad depends heavily on the industry and the kind of items being sold. However, here is a simple framework that can be used to assess your conversion rate. Less than 0.5% (bad) 0.5% to 1.5% (almost ...

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By now you know how important social media is to your business, in terms of promoting your products, increasing sales and perhaps most importantly, building your brand. Facebook and Twitter get all the attention but there’s a new kid on the block who is just as effective and, according to research, even more effective at increasing your reach and sales, ...

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The most important page of your online store is the homepage. It is the first place people visit when they type in your store url. If your homepage isn’t well set up, be sure that many visitors to your site will leave immediately they land on it. This will result in a high bounce rate, and a store with a ...

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According to a recent prediction made by eMarketer, the spending through online shopping is expected to reach $27 trillion by 2020. So, the question is how much share out of this growth is your ecommerce business going to grab? The online e-commerce landscape is changing quickly; if you want to dominate and lead this ecommerce growth and don’t want to ...

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Online search habits are changing significantly. We’ve moved from the era where our laptops and desktop computers were the go-to devices for discovering pizza joints to the new era where our mobile phones power almost everything we do online. In fact, nearly 60% of online searches are done via mobile devices. This shift to mobile device usage has caused Google ...

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