Category Archives: E-commerce Marketing

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We all know that Facebook is now a household name in the world of social media. Facebook now attracts over 1 billion daily active users. It's not surprising to see most marketers include Facebook advertising as part of their strategy. Creating an effective Facebook campaign will depend on how focused your target audience is. Although this might seem simple, sometimes ...

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This is a guest post from Jessica Bruce. She is a professional blogger and guest writer. Currently associated with ShopyGen as a content marketing strategist. She is passionate about emerging technology and developments. In case you have an eCommerce website, you might battle with how to execute a successful content strategy. You may have discovered that item and sales pages ...

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Before automated rules existed, an advertiser will periodically check on the performance of her/his campaign in order to make edits based on campaign performance. Now, these edits can be made automatically using Facebook’s automated rules. What are Facebook’s Automated Rules? Automated rules make it easier to change campaign settings and to automatically edit your campaigns, ad sets or ads based ...

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According to a research by Forrester, about 90% of all web traffic originate from search engines and organic search contributes 51% of traffic to B2B and B2C websites. Scary? No, this is actually a good thing because this means you can get lots of free traffic. Your BigCommerce store can only tap into this “free traffic” if you get one ...

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Here comes another year with new hope and opportunities. And, oh man what a year it was 2017 for e-commerce industry! But let’s not talk about what we came past but about what’s lying ahead. E-commerce market (actually the whole internet) is evolving very fast and as an ecommerce seller you need to adapt quickly to survive. In this article, ...

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product reviews software

Technology, is one thing that seems to be evolving at a very fast rate. What may matter today would become outdated in no time. Think about ‘dumb’ phones, MP3 players, answering machines, landlines, typewriters, the list is endless. We easily conclude that, what we are used to today may not be as important in the future. And so we ask ...

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The one secret behind building a sustainable marketing strategy for your online store is to make sure your site ranks higher in search engine results. Unlike Pay Per Click (PPC) whose traffic results decrease when you slow down on it, traffic results continue to grow for a properly optimized site even when you take a break in the optimization. As ...

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psychology product reviews

Celine lives in San Francisco. Today, she’s interested in getting a pair of socks as a birthday gift for her colleague at work. Unfortunately, there’s no store close by where Celine can walk in to purchase the socks. Since she needs the socks badly, she decides to make a search online for a physical store nearby or better, an online ...

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retargeting campaigns

What is your conversion rate? If you are a Shopify merchant, you can easily get this figure from your Shopify reports dashboard. Whether a conversion rate is good or bad depends heavily on the industry and the kind of items being sold. However, here is a simple framework that can be used to assess your conversion rate. Less than 0.5% ...

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By now you know how important social media is to your business, in terms of promoting your products, increasing sales and perhaps most importantly, building your brand. Facebook and Twitter get all the attention but there’s a new kid on the block who is just as effective and, according to research, even more effective at increasing your reach and sales, ...

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