TheProof
Playbooks, templates and research for ecommerce brands that would rather let customers do the convincing.
Merchant Stories
Feeding a Family in India, One Travel Product At A Time
“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully…
Made 4 Fighters - A Place For Martial Arts Supplies and Clothing
In this episode of Merchant Stories, we share the story of Made 4 Fighters. What influenced your decision to start your e-commerce store? We actually purchased Made 4 Fighters in 2013. Before we did, its original focus was on mixed martial arts (MMA). But we realized there was an opportunity to…
Stay True To Your Passion - Head Artworks
In this episode, we share the story of Head Artworks. A business that uses their creative gifts to make handmade items. What influenced your decision to start your e-commerce store? The desire to share our unique products to others, and to encourage them to tap into their gifts. Tell us about your…
How an E-cigarette forum was converted into a commercial business
In this episode, we share the story of Vaping.com. Find out how an E-cigarette Forum was converted into a commercial business.
Nature Boy Products Case Study
What’s the story behind Nature Boy Products? It started out as an idea to create a natural oil to tame my rough beard. Once I realized I created something awesome, the idea began to evolve into something much larger. From there, we spent 18 months developing and researching until we had a product…
Look Up Every Once in Awhile - Audio Den
The inspiring story of Audio Den, a brick-and-mortar store in the 1970's, that successfully transitioned to e-commerce. Learn about the challenges they faced, their unique products, and customer service strategies that contributed to their business success.
A Happy Employee is a Productive One - Concrete Camouflage
The success story behind Concrete Camouflage, a pioneering business born out of the founder's need for better concrete staining products, revolutionizing the industry.
The Bircher Bar - Start Now, No matter how small
In today's episode of Merchant Stories, we talk about a passionate crew from the NSW North Coast, The Bircher Bar. From being a small market stall to Australia’s best Artisan Breakfast Suppliers, their commendable journey, products, and commitment to a healthy lifestyle.
Merchant Stories - How Laughing Buddha Games makes Revenue for its Gaming Studio
Discover how Laughing Buddha Games transformed from a simple experiment into a thriving gaming studio. Through strategic use of creative marketing campaigns, learn how this indie game developer significantly carved a niche in the gaming industry
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